MOOVE X THE HOUSEWIFE DIARIES

Moove was created by two moms on a mission to make leaving the house as easy as possible. Gone are the days when you are lugging separate toys, bags, towels, buckets and spades to the beach or park. With a Moove bag, you can throw everything in, all at once. Drawing on their own experience as parents as well as doing extensive market research, the Moove bag was created. “We loved the concept of a play mat that turns into a convenient carry bag at the pull of a drawstring - making it easy to transport toys and to tidy them away. It brings the idea of portable play to life and encourages children to partake in packing away their toys when playtime is over.” We’ve been through many prototypes to perfect the design and make the product as functional and easy to use as possible. When coming up with the artwork for the Moove bag, we knew we wanted to encourage interactive play and make it unique to the South African market. The design is double sided and reversible - on the one side on the mat is a trendy, colourful spot design. On the other, is an interactive road map of South Africa including indigenous wildlife and botany, important landmarks, and many other unique elements to our beautiful country.